The Great Electric Drive

ESB launched The Great Electric Drive for the second year running in February 2014 and invited members of the public and business organisations to join a new team of ecar ambassadors and trial an electric vehicle. Our goal was to recruit people from all over Ireland, across a wide variety of ages, lifestyles, occupations and commuting patterns, as well as organisations for this year’s trial.

We were delighted with the huge response and received over 20,000 applications - highlighting the growing level of public interest in electric vehicles.

With so many fantastic applicants to choose from, it was a hard task to select this year’s drivers, but we are excited to announce that we have now selected our new team of ecar ambassadors! 32 ambassadors in total will participate in the year-long trial with each ambassador trialling an ecar for a period of up to four months.

ESB's new ecar ambassadors pictured at the announcement event in Dublin'
ESB's new ecar ambassadors pictured at the announcement event in Dublin Download hi-res image

The new ecar ambassadors will drive one of the following electric vehicles, all of which have been supplied by the car manufacturers - the Nissan Euro LEAF, Nissan e-NV200 commercial van, Renault Zoe, Renault Twizy, Renault Kangoo Z.E. commercial van, Mitsubishi iMiEV , Mitsubishi Outlander Plug-in Hybrid SUV, Citroen C- Zero and the BMWi3. To view the range of cars please visit the ESB ecars blog.

Our drivers will be blogging as they trial the electric vehicles and you can follow them on our Facebook page or by checking out our blog.

Download map of ecar ambassador locations 2014/2015

Background to the Electric Car Trial
The introduction of any new technology such as electric vehicles requires extensive research and pilot projects. ESB, in conjunction with EU projects such as TEN-T, Green eMotion, Mobi.Europe etc., is involved in a number of trials and surveys to analyse the charging infrastructure and collect data on consumer behaviour and trends.